Why use Greendale?
The Carter family has been farming the East Devon countryside for more than five generations. Knowledge and experience have been handed down from father to son, continuing to inform our decisions every day as we farm into the 21st century. We take care to maintain a proper balance of animal welfare and successful productivity; to this end, while we invest in efficient, up-to-the-minute technology, we also ensure that we meet the standards required by the RSPCA Freedom Food and the Red Tractor Food Assurance animal welfare schemes. We believe animals must be treated with respect, and provide our pigs, beef cattle, sheep and chickens with a low-stress lifestyle and a natural diet.
The decision to set up Greendale Farm Shop came about when, as a farm, we found ourselves increasingly at the mercy of a few very powerful supermarkets who, over a sustained period of time, were slowly driving down the wholesale prices of everything we produced, to unsustainable levels. To escape these circumstances we decided to cut out the middle-men and concentrate on selling produce direct to customers via a farm shop (and now website), enabling us to sell high-quality products at prices fair to both supplier and customer. We want to make sure that shopping with us is nothing like a visit to the supermarket, for all the right reasons; fresh, locally sourced produce, an emphasis on traceability and friendly service that goes the extra mile to make your experience a happy one.
Why Greendale Beef is best
We raise our own beef herd - a mixture of Aberdeen Angus and Charolais - at our family farm in East Devon, pasturing the animals in fields close to the Jurassic coast. We place great importance on animal welfare, such as the guidelines set out by the Red Tractor Food Assurance Scheme. Good herd management and a grass-based diet ensure our animals lead healthy, stress-free lives, and in turn produce superb quality meat. Our beef is hung on the bone for a minimum of three weeks, giving it time to develop wonderful tenderness and flavour, then the skilled butchers at Greendale Farm Shop finish the process, preparing the delicious, high-quality beef products we’re renowned for.
Greendale lamb comes from our own herd of breeding ewes, which are predominantly traditional breeds such as Suffolk and Blackface. After enjoying spring and summer grazing on the rich pasture at our East Devon farm, our lambs are carefully selected when they reach the correct weight - they travel just eight miles to a local abattoir, the short journey helping to keep stress to a minimum. Hung for a minimum of ten days, the meat becomes flavoursome and tender. Our master butchers then prepare it on-site at Greendale Farm Shop, skilfully turning it into plump chops, classic roasts, burgers, meatballs and much, much more.
Get in touch
Come and see us
Mon to Sat 8am - 8pm , Sun 9am- 6pm
- 01395 232836